Spaces
Kontent.ai
Multi-site content management system enabling enterprise customers to manage content for multiple channels within a single project.
🎯 The Challenge
Customers managing multiple channels (websites, apps, regions) were forced to use separate projects for each channel, leading to cumbersome manual content operations, error-prone duplication, and content silos despite shared content and models.
💼 Top Priority Jobs
Through research, we identified the key jobs users need to accomplish:
- Help navigate across content of multiple sites
- Manage engineering operations for multiple sites
- Allow content creators to work on their brand content & assets
- Customize content workflow for each site
🔍 Shaping Workshops
Led collaborative workshops to explore the solution space and align stakeholders.
- JTBD drill-down sessions to understand user motivations
- Activity mapping to identify key workflows
- Design studio sessions for collaborative ideation
🎨 Initial Prototypes
Created early prototypes tested with content developers (copywriters) to validate design directions.
🔬 Usability Study
Conducted 5 usability testing sessions with external participants to validate the design before development.
🧩 Design System Updates
Updated several design system components to support Spaces functionality, ensuring consistency across the product.
🎓 Feature Onboarding
Designed onboarding flow to communicate product updates and help users maximize benefits of the new feature.
🚀 Release
Spaces introduced a new organizational layer in Kontent.ai providing channel-specific context for content. Customers no longer need to juggle multiple websites in separate projects, eliminating unwanted silos.
🌊 Impact
Spaces enables enterprise customers to manage multi-channel content efficiently within a unified system, reducing operational overhead and maintaining content consistency across channels.