Registration Flow From Azure Marketplace

🎯 Challenge

Users registering through Azure Marketplace faced a lengthy, multi-step registration process with unnecessary fields that created friction and potentially increased drop-off rates during onboarding.

🔧 Approach

Systematically analyzed and optimized the registration flow.

• Step Reduction – Minimized the number of required steps in the registration process
• Interaction Design – Redesigned individual screens with improved interaction patterns
• Field Audit – Identified which fields were actually being used and necessary
• Removed Unused Fields – Eliminated the Phone field as it wasn't being utilized
• Onboarding Simplification – Streamlined the 'Finish setting up your account' flow

✨ Key Improvements

Focused on essential information while maintaining necessary integration points.

• Reduced registration steps while maintaining Auth0 integration requirements
• Removed unnecessary confirmation steps where external services handled validation
• Created cleaner, more focused screen designs for each step
• Eliminated fields that provided no value to users or the business

⚠️ Constraints

Some steps couldn't be eliminated due to external service dependencies (e.g., Auth0 authentication flow), requiring careful balance between optimization and technical requirements.

🌊 Impact