Asset Library

🎯 Problem

Content teams need a centralized system to manage media assets that are used across multiple content items. Without proper asset management, teams face challenges with asset discovery, consistency, metadata management, and reusability.

👥 User Needs

Identified key user needs through Jobs to be Done research.

• Content Strategists: Prepare approved asset sets for consistent usage across content items
• Content Contributors: Quickly find and insert assets from the library into content
• Both: Manage asset metadata (alt text, captions, descriptions) for accessibility and SEO
• Both: Filter, search, and categorize assets for efficient organization
• Both: Upload assets with variants for multiple languages and screen resolutions

✨ Core Features Designed

Comprehensive asset management capabilities for the full asset lifecycle.

• Asset Upload & Variants – Upload single assets or sets of variants for different languages and screen resolutions
• Metadata Management – Add/edit alt text, captions, descriptions, filenames for all assets
• Asset Library Browsing – Browse all assets in a centralized location with preview capabilities
• Search & Filter – Search by name, filter by file type and category, sort assets
• Asset Categorization – Organize assets by categories for easier discovery
• Asset Details View – View comprehensive asset information (filename, size, resolution, upload time, uploader, usage locations)
• Bulk Operations – Download and delete multiple assets simultaneously for efficiency

📝 Inline Images in Rich Text

Designed workflow for inserting and managing images within rich text editors.

• Insert from Asset Library – Reuse approved assets directly in rich text
• Upload New Inline Images – Upload images that automatically save to Asset Library
• Precise Image Placement – Insert images at specific text positions
• Image Management – Download, caption, and define alt text for inline images
• Edit & Replace – Change or delete inline images with undo capability

📦 Assets in Content Types

Designed asset element functionality for structured content.

• Asset Element Integration – Upload or select assets for content type fields
• Automatic Library Sync – Assets added to content items save to Asset Library
• Full Asset Details – View and edit all asset metadata from content items
• Asset Preview – Download and preview assets in full size
• Alt Text & Captions – Manage accessibility metadata directly from content editor

🔧 Design Process

User-centered design approach with iterative prototyping and testing.

• Jobs to be Done research to understand user workflows and pain points
• Interactive prototype development for usability validation
• Usability testing with content strategists and contributors
• ProductBoard feedback integration from actual customer requests
• Iterative refinement based on user feedback and testing insights

🌊 Impact